Author Archives: hua2w

UX Metrics: Measuring Success

1/5 Track UX beyond vibes. Key metrics: Net Promoter Score (NPS) for loyalty— “How likely to recommend?” 2/5 Task success rate: % completing goals without errors. 3/5 Time on task: Shorter = better efficiency. 4/5 Error rate: Fewer mistakes mean intuitive design. 5/5 Use Google Analytics for bounce rates, heatmaps for engagement. Combine qualitative feedback. […]

UX in E-Commerce: Boosting Conversions

1/6 E-commerce UX directly impacts sales. Simplify checkout: Guest options, auto-fill forms reduce abandonment (avg 70%). 2/6 Product pages: High-res images, zoom, 360 views. User-generated content like reviews builds credibility. 3/6 Search functionality: Autocomplete, filters by price/color. Amazon nails this. 4/6 Mobile optimization: Thumb-friendly buttons, one-tap payments. 5/6 Personalization: Recommend based on history, like “Frequently […]

Inclusive UX for Diverse Users

/5 Inclusivity isn’t a buzzword; it’s essential. Start with diverse personas—age, ability, culture. Avoid one-size-fits-all. 2/5 Accessibility: Screen reader compatibility via semantic HTML. Test with NVDA or VoiceOver. 3/5 Cultural sensitivity: Colors mean different things globally—red for danger in West, luck in China. Localize icons too. 4/5 Gender-neutral language and diverse imagery prevent alienation. Tools […]

The Role of Psychology in UX

1/5 UX is psychology applied. Cognitive biases shape decisions—confirmation bias makes users stick to familiar paths, so design intuitive flows. 2/5 Fitts’s Law: Larger, closer targets are easier to hit. That’s why buttons are big on touchscreens. 3/5 Social proof via reviews builds trust, per Cialdini’s principles. Microcopy like “Join 1M+ users” leverages this. 4/5 […]

UX Tools Every Designer Needs

1/4 As a UX designer, your toolkit defines efficiency. Figma tops the list for collaborative prototyping—real-time edits, plugins for everything from auto-layout to accessibility checks. 2/4 Adobe XD for quick wireframing, integrates seamlessly with Photoshop. Great for high-fidelity mocks and animations. 3/4 User testing? Try UserTesting.com or Maze for remote sessions. Analyze behavior with Hotjar’s […]

Common UX Mistakes and How to Avoid Them

1/6 Every designer slips up, but learning from mistakes elevates your work. Top blunder: ignoring user research. Assuming you know the user leads to irrelevant features. Solution: Conduct interviews, surveys, and usability tests early. 2/6 Overloading interfaces with too many elements. Remember Gestalt principles—group related items. Avoid clutter; use white space liberally, like in Apple’s […]

The Evolution of UX Design Principles

1/5 UX design has come a long way since the early days of human-computer interaction. Don Norman coined “user experience” in the 1990s at Apple, emphasizing usability over mere functionality. Today, it’s about empathy, accessibility, and seamless journeys. Let’s dive into how core principles have evolved. 2/5 In the 2000s, web 2.0 brought interactive elements […]