The Role of Psychology in UX

1/5 UX is psychology applied. Cognitive biases shape decisions—confirmation bias makes users stick to familiar paths, so design intuitive flows.

2/5 Fitts’s Law: Larger, closer targets are easier to hit. That’s why buttons are big on touchscreens.

3/5 Social proof via reviews builds trust, per Cialdini’s principles. Microcopy like “Join 1M+ users” leverages this.

4/5 Emotional design: Don Norman’s levels—visceral (aesthetics), behavioral (usability), reflective (meaning). Balance them for memorable experiences.

5/5 Avoid choice paralysis with progressive disclosure—reveal info gradually. Psychology isn’t optional; it’s core to empathetic UX. Thoughts? #UXPsychology